The unofficial marijuana holiday of April 20 – known to cannabis enthusiasts as 4/20 – annually brings a big boost in sales for retailers across the industry – and pressure to live up to customer expectations, both for great deals and good times.
“It’s almost like Black Friday, where people are waiting at the door at the very beginning of the morning to take advantage of some of these sales,” said Rachael Brower, the purchasing manager at Cannabis City, the first recreational marijuana shop in Seattle.
“I always call it ‘Cannabis Christmas.’”
According to information from Seattle-based Headset, which provides retail point-of-sale data for the cannabis industry, marijuana products of all types in Washington state’s adult-use market received a sales bump on 4/20 in 2017, though some categories benefited more than others.
Read more at Marijuana Business Daily