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Home / News / Successful, sophisticated and stoned: changing perceptions of cannabis in the professional world

Successful, sophisticated and stoned: changing perceptions of cannabis in the professional world

By Sam Brake Guia

The US has always had a turbulent relationship with cannabis. The substance has often been portrayed as a villainous, addictive, mind-altering drug, with harrowing consequences if used even once […]

However, as laws become more passive to the sale and possession of cannabis, so have the attitudes surrounding its use. For example, in 2014, Colorado launched a $2 million campaign known as Don’t Be a Lab Rat, in an attempt to discourage citizens from using cannabis.

The campaign presented adverts with human-sized rat cages set up in public places to show the horrific consequences of smoking marijuana. The campaign was a huge failure and was then replaced with a $5.7 million campaign titled Good to Know which aimed to raise awareness in order to teach kids how to use marijuana safely and responsibly.

Read more at The Sociable

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