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Home / News / Marijuana will be “way bigger” than craft beer, Lagunitas Brewing founder tells cannabis industry leaders

Marijuana will be “way bigger” than craft beer, Lagunitas Brewing founder tells cannabis industry leaders

By Alicia Wallace

A former Budweiser executive was “way, way wrong” when he likened the cannabis industry to craft beer, the founder of Lagunitas Brewing Co. told marijuana industry leaders.

“I think (cannabis) is going to be way, way, way, way bigger,” Tony Magee said Wednesday in the opening keynote address at the National Cannabis Industry Association’s two-day Seed to Sale Show in Denver.

Magee — whose California brewery was shut down at one point for 20 days because of marijuana use on-site and who later would sell that brewery to beer conglomerate Heineken N.V. — spoke about the correlation between the craft beer and cannabis industries. He also touched on what role traditional industries and companies like Heineken might play in marijuana’s future.

Read more at The Cannabist

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