It seems only natural that Tommy Chong, of the stoner comedy duo Cheech and Chong, would have his own marijuana brand.
“I’m the most recognizable pot head, probably, in the world,” Chong told CNNMoney.
Chong lends his name to Chong’s Choice, a marijuana brand that’s available in six states: Arizona, where medical marijuana is legal, along with California, Colorado, Oregon, Washington and Nevada, where recreational marijuana is legal, too.
Celebrities with instant brand recognition like Chong have plenty of incentive for getting into this market.
Read more at CNN Money