By David Bienenstock
Edibles consistently rank as the fastest-growing product segment in today’s rapidly evolving legal cannabis scene. According to Arcview Market Research, sales of cannabis-infused food increased 121% over the last year in Washington, one of the country’s longest-running fully legal states. While Colorado, the first state to allow adult-use stores, has seen edibles sales triple since January 2014. Why the sudden rise in popularity?
For starters, the quality, variety, and sophistication of what’s available has come a long way in a short time, including the emergence of trusted brands that deliver a consistently high caliber product. Savvy shoppers have also discovered that edibles represent the best psychoactive bargain at the dispensary, because when you eat cannabis—instead of smoking it—a chemical process in the liver transforms the THC found in the plant into a much more powerful and longer-lasting molecule.
To understand what’s really making edibles so hot right now, you’ve got to remember that back in the day, whether you got your goodies from a close friend or a well-meaning hippie outside a Grateful Dead show, you very often had no idea what to expect in terms of potency. Which led to a lot of bunk brownies and bad outcomes.
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