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Home / Business / 420 brings in green for nation’s marijuana retailers as pot smokers celebrate ‘high’ holiday

420 brings in green for nation’s marijuana retailers as pot smokers celebrate ‘high’ holiday

By Trevor Hughes

DENVER – Marijuana retailers raked in the green last week as the industry celebrated what experts called history’s single-biggest cannabis sales day.

April 20 – known as 420 – has long been a day for cannabis enthusiasts to light up in public, but the increasing legalization of marijuana means more people are joining in. An estimated 70,000 fans packed into Denver’s Civic Center Park on Friday for the world’s largest cannabis festival, many of them lighting up at 4:20 p.m.

Cannabis sales platform LeafLink predicted retailers nationally would sell about $1.17 billion worth of cannabis products for this year’s 420 celebrations. Flowhub, another sales platform, reported that nationwide, Friday’s sales were 51% higher than normal, and 30% above last year’s April 20 sales day.

Read more at USA Today

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